I can see their point of view. The average consumer hates advertising no matter what form it takes. Negative press always follows in the face of something that is new and uncharted. This was fully expected. The bottom line is the fact that our economy needs advertising in order to stimulate spending which in turn keeps everyone employed.
Another common misconception about NetAudioAds is the assumption that 5 second audio ads will drive customers away. Being the avid tester that I am I have put this to the test.
From the dates of February 20th - March 20th I placed a 5 second audio ad on my home page at seo2020.com. Here are the stats for that page for 2/20/2008 - 3/20/2008:
As you can see there were 3,629 visitors to the home page during the period and the bounce rate is at 47.81%.The visitor averaged 2 minutes and 15 seconds on the page.
The goal here is to prove all the may sayers wrong about audio ads driving people away from a site. I am finding the "reality" to be quite different and SEO20/20 is not the only website that I have placed the audio code on for testing.
Okay ... now let's look at the traffic and bounce rate prior to the time when I had audio ads placed on the home page:
As you can see between the dates of 1/19/2008 and 2/19/2008 there were 4025 visits with a 52.22% bounce rate and an average visit time of 2 minutes and 37 seconds.What is shocking is the fact that the content on the page in question had not changed during the test and non-test period yet the bounce rate was higher when I didn't have an audio ad playing.
It would appear, at first glance, that the audio ad is actually lowering my bounce rate. People are not leaving the page as often during the test period.
I have more stats to share on this but will save it for a future blog post. I am seeing first hand evidence that clearly shows that NetAudioAds do not drive visitors away from a website. The people that would like to see this program fail are speculating that it would without evidence or proof to substantiate such claims.
I have the proof and the proof continues to come in...
5 comments:
Thanks very much for this, as you have proved here, the "reality" is a 5 second audio advert, played only once, does not drive website visitors away, in fact it intrigues them to stick around browsing even further through relevant content. Which is great for all concerned, advertisers, webmasters and most importantly our website visitors.
How can you even gather enough information ? Did you use the whole of 10 Audio displays for your 3500+ page impressions to measure these results ? You will never even know or be able to effectively measure the effects because you will never receive enough plays or audio impressions to gather enough information, especially if .001% of page impressions actually trigger an ad'.
Apparently you only read what you wanted to hear.
I stated that I ran 5 second ads to EVERY visitor using a sample ad to see if they drive visitors away and they don't.
You said you were going to add more stats to the page about netaudioads. When will you be putting the data up. It looked like you have more visitors with the audio add on the page. Do you think having voice sparked an interest in your page?
Did i miss something? is NAA still alive? i just checked my stats.. and all i see are non-paying ads being played... How come postings to this blog and to NAA forum stopped somewhere around march 2008.. its already october 2008
Can anyone share with me their thoughts?
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